That’s 16 times the average number for the brand’s past 5 non-promoted posts, which were all featured on Insatgram’s popular pagemichaelkors-ad-followers-gained
The ad generated 370% more likes and was likely seen by 6.7MM People
The post generated more than 218,000 likes within 18 hours, 370% more likes than the average of their last five posts.
According to Nitrogram. judging by this time decay in likes and reach as compared to their five previous posts it was likely the ad was shown only once in the user’s feed, unlike on other networks where promoted posts stay longer in the feed."