Monday, 21 October 2013

The free mobile game Despicable Me: Minion Rush was downloaded 100m times in 3 months

"Following the incredible success of Despicable Me 2 in theaters worldwide, the game companion based on the franchise, "Despicable Me: Minion Rush," has been an epic hit on the App Store and Google Play.  The free-to-play title has been downloaded over 100 million times since its release less than three months ago.
Thanks to close collaboration between mobile and social game developer Gameloft (GFT.PA), Universal Partnerships & Licensing and Despicable Me creators Illumination Entertainment, "Despicable Me: Minion Rush" has become a major sensation.  That success is due in no small part to the polished look and feel of the game, which is infused with the genuine heart and soul of the franchise.
Gameloft remains dedicated to keeping the "Despicable Me: Minion Rush" universe well populated.  The first update to the game added a full new environment, El Macho's Lair, including the new film's villain El Macho and the purple Evil Minions.  There will continue to be more content in future updates, where fans can expect new areas and Minion costumes from the movies.
The new update to the game is now available on Google Play and soon on the App Store. It includes a full new environment: The Minion Beach from Despicable Me 2, with tons of fun and cute Minion moments!  There are also beach themed costumes like the Snorkeler Minion and Surfer Minion. In addition, more variety has been added in all locations, including new lanes for more fun in each run!
Since its release in June 2013, "Despicable Me: Minion Rush" players played more than 260 million hours, collected 2,000 billion bananas, performed 55 billion Despicable Actions!"

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