"“Bezos and his wife grew fond of another possibility [as a name for their commerce site]: Relentless.com,” Stone writes. “Friends suggested that it sounded a bit sinister. But something about it must have captivated Bezos: He registered the URL in September 1994, and he kept it.”
Source: AllThings D, 15th October 2013
Try it: www.relentless.com
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