"For those who don’t know, Waze is a social traffic and navigation app that is based on a large community of tens of millions of drivers around the world sharing real-time road info and more to everyone else’s benefit.
When the Apple rumors first started surfacing back in January, Waze had around 36 million users and was on track to double that number this year.
The company is said to have roughly 45 million users today, up from 40 million back in February.
In 2012, drivers shared 90 million reports as they drove 6 billion miles (9.66 billion kilometres). Also last year, 65,000 map editors made a total of 500 million map edits and updated Waze’s map to reflect 1.7 million changes on the ground.
All this community-driven editing took place in 110 countries.
Waze has raised $67 million in venture capital to date, from investors like Kleiner Perkins Caufield & Byers, Li-Ka Shing, Blue Run Ventures, Magma Venture Partners and Vertex Venture Capital."
Source: The Next Web, 9th May 2013
dentsu 2022 Media Trends
2 years ago
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