Thursday, 10 January 2013
Most UK online shoppers don't shop around for the best price
"The majority (57%) of online shoppers in the UK prefer to shop from a handful of their favourite websites rather than shopping around for the best price, according to research from e-commerce and digital marketing solutions provider EPiServer.The report, which surveyed 1,000 UK consumers, also revealed that over a third have increased the amount of online shopping they do in the last year, and almost half (44%) have made purchases using a mobile device in the last six months. This is compared to 94% of UK consumers that have shopped on the high street during the same time frame. It’s therefore vital for retailers to offer the best possible experience, on every device, to capitalise on the hard-earned loyalty this Christmas.The research suggests that clothes and shoes are the most frequent online purchases (46%), closely followed by CDs/DVDs/video games (45%), and books/stationery (37%)."