Thursday, 10 January 2013
Mobile shoppers in China have a higher average order value than PC shoppers
"Liu Qiangdong, CEO of Beijing-based B2C e-commerce platform 360Buy, discussed the state of 360Buy's mobile business in a recent interview. According to Liu, the average price per transaction for orders from mobile clients is more than RMB 1,000 - three times that for orders from PCs. Mobile client sales account for roughly 5% of 360Buy's total sales volumes at present. According to Liu, mobile client sales of general items and clothes show much more marked and rapid growth than 3C items. PC terminals remain the chief source for 3C product orders."