Monday, 14 January 2013
40% of Tweets in the UK during TV peak times are about TV
"First are sheer numbers: of the more than 10 million active UK Twitter users, 60 percent use Twitter while watching television, and a full 40 percent of Twitter traffic during peak time is about television. This breaks down further by age, gender, and form factor, with the semi-surprising result that teens tend to tweet from the desktop while viewers above 30 are more likely to tweet from mobile."
Note - Full report here (registration required)