Thursday, 19 July 2012
Dollar Shave Club's launch video cost $4,500 and has had 5m views
"Dollar Shave Club spent $4,500 on a video that's had more than 5 million YouTube hits and spawned dozens of response videos in the four-and-a-half months since it's gone live."
Source: AdAge, 18th July 2012
Video views were 5,159,318 on 19th July 2012