Ofcom’s continued research also suggests that smartphones are leading to a substitution between devices. Owners say they are using PC and laptops less for a range of activities since getting a smartphone, including watching video clips (51%) and sending messages (47%).
Overall, the time spent using the internet on mobile devices is up by a quarter (24.7%) year on year, with the overall volume of mobile data consumed doubling in the 18 months to January 2012.
Smartphones are changing people’s shopping habits, encouraging online bargain hunting – or Robo (Research offline buy online) shopping.
Over half of smartphone users claim to use their phone in some way when out shopping.
This includes taking photos of products (31%), making online price comparisons (25%), scanning bar codes to get more product information (21%), reading product reviews online (19%) and researching product features (19%)."