Thursday, 1 December 2011

The Guardian receives 1m page views a day from its Facebook app

"Facebook has released some intersting stats on its Open Graph features for media partners, which include Yahoo! News, The Washington Post, The Guardian, The Independent, and The Daily,  that it announced at f8. We already know that Facebook is a major driver of news traffic with twice as many getting their news via Facebook than any of social network, but the amount of traffic it is driving on a daily basis is striking.
The Guardian is picking up around one million pageviews a day while the Washington Post is getting 3.5 million monthly readers for its social reader app. The Independent has in excess of one million monthly active users are connecting their Facebook accounts and Yahoo News has seen a 600% increase in traffic.
That provides traffic that papers like the Guardian can sell ads against and it is also sending younger readers their way.
The Guardian: Built an app for and has been installed by nearly four million people, generating, on average, almost a million extra page impressions every day. Additionally, over half of the app’s users are 24 and under, “traditionally a very hard-to-reach demographic for news organizations,” said Andrew Miller, chief executive officer of Guardian Media Group."

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