Wednesday, 28 December 2011
1 in 8 internet visits in the UK on Christmas Day was to an ecommerce site
"Christmas Day 2011 was another bumper day for shopping online as 62.8 million UK Internet visits went to online retail websites. 1 in every 8 visits online in the UK yesterday went to a retail website, a new record for Christmas Day shopping online."
Source: Data from Hitwise, reported in their blog, 26th December 2011