Monday, 22 August 2011

As many people in the UK plan to buy a tablet as plan to buy an HD TV in the next year

"The relationship between watching television and shopping online will get even closer in 2011, according to a Deloitte report, with fieldwork done by GfK, on behalf of the MediaGuardian Edinburgh International Television Festival, which takes place between 26–28 August 2011. Deloitte and GfK’s survey of 4,000 UK citizens found that as many consumers plan to buy a tablet computer as a new HD television in the year ahead, 13 per cent.
The tendency to watch television while browsing the Web has grown in popularity. Over half of the survey’s respondents now browse the Web while watching television. Only 22% never do so. In 2010, 39 per cent of all respondents never used the Web and television concurrently and, of those who did, about half did so only occasionally."
Source:  Data from Deloitte & GfK, published in a press release, 22nd August 2011

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