Tuesday, 2 August 2011

22% of US homes own an HDTV with integrated apps

"Over 60% of Internet-connected TV households use TV apps at least once per week, according to Scottsdale, Ariz.-based In-Stat. New wave TVs allow consumers to connect with Netflix, YouTube, Facebook, and more.
"As expected, Netflix and YouTube currently dominate the TV application space," says Keith Nissen, research director at In-Stat. "But as Netflix competitors become more numerous and as applications are optimized for the big screen, TV apps will become part of the mainstream TV viewing experience."
Right now, In-Stat says 22% of U.S. TV households already own an HDTV with integrated TV apps. Connected TVs with integrated TV applications will grow by an average 36% over the next five years."
Source:  Data from In-Stat, reported by MediaPost, 26th July 2011

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