Tuesday, 29 March 2011

Debenhams' iPhone app generated more than £1m in sales in the first five months

"Debenhams launched its iPhone app in October last year, but this week added Android and Nokia versions, which it says makes it the first high-street retailer to have an app presence on all three platforms.
That first iPhone app generated more than £1m of sales in its first five months, according to the retailer. 110,000 people have used the app more than five times – a better metric of active usage than pure download stats – with more than 2.4 million "shopping sessions"."

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