"According to the "2011 China Mobile Banking Industry User Survey" recently issued in Beijing by Chinese mobile internet portal 3G.cn, as of February 2011, mobile banking reached a penetration rate of 52.2% among Chinese mobile internet users, compared to 36.8% in July 2010. The report also shows that the industry is making inroads amongst the middle-age demographic, and users' personal monthly income level continues to rise."
Source: Marbridge Daily, 30th March 2011
dentsu 2022 Media Trends
2 years ago
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