Wednesday, 3 February 2010

The UK, Germany and France collectively account for 70% of all eCommerce spending in Europe

"UK consumers also topped the online retail spending tables in 2009 with an average annual spend of £1,102, compared to a European average of £774 on 20 items with an average cost per item of £39. The UK was followed by Denmark (£1,079) and Norway (£979). On average UK consumers purchased the greatest number of items in 2009 (37), whereas the Polish bought the least (10).
At £44, the average cost per item in France was 48% higher than in the UK, which at £30 was the lowest in Europe. Norway had the highest spend per item at £75.
The research also found that:
25% of UK shoppers are now prepared to spend £1,000 or more online in a single transaction
57% of UK consumers made online purchases — almost 20% higher than the European average of 38%
Poland, with a forecast growth rate of 36%, France (31%) and Spain (25%) will experience the fastest growth this year. As the most mature ecommerce market, the UK will grow the least (12.4%) to £42.7bn.
European online sales will grow by 20% to reach £153bn overall in 2010, accounting for 5.5% of overall European retail sales.
The UK, Germany (£29.7bn of sales in 2009) and France (£22bn) account for 70% of total online sales in Europe. The countries with the lowest overall online spend in 2009 were Poland (£2.2bn), Finland (£2.3bn) and Norway (£2.9bn).
The rankings of the ‘big online three’ (UK, Germany and France) have not changed since 2003, although during this period online sales in France have grown by 244%, compared to 171% in the UK and 183% in Germany"
Source: Research from the Centre for Retail Research, commissioned by Kelkoo, and reported by Internet Retailing, 2nd February 2010

No comments: