Thursday, 18 February 2010

American mobile internet usage

"Mobile phones are a social connector.
91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones "at the moment" to connect with others. The top socialize intents are:
Instant message – 62%
Forward e-mails (58%), content (40%) and photos (38%)
Post comments on social networking sites – 45%
Connect to people on social networking sites – 43%"
Source: The Mobile Intent Index follows Ruder Finn, quoted in a press release, 10th February 2010

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