"In news that shows another seismic shift in the media landscape - this time online - the Huffington Post passed Washingtonpost.com in unique visitors in September, according to new data made available by Nielsen Online (via EditorandPublisher.com). Additional data about online news sites from the rankings:
The Huffington Post was up 26% year-over-year with 9.4 million uniques while the audience at Washingtonpost.com dropped nearly 30% to 9.2 million. HuffPo was not far behind USAToday.com, which had 9.9 million uniques.
Yahoo News (42.6 million uniques), CNN (38.2 million uniques), MSNBC (36.5 million uniques), AOL News (25.7 million uniques), and NYTimes.com topped the September list, with Huff Post at #15 and Washingtonpost.com at #16.
NYTimes.com expanded its audience by 7% to 21.5 million uniques in September, after several months of losses. The Examiner group of newspapers had the highest rate of growth in September, up 373% to 6.4 million uniques.
Nielsen warned, however, that year-over-year comparisons for these news sites should be viewed with caution. Since June, the company expanded its panel by eight times its previous number. Additionally, news events can often alter site audiences during a particular time period. Nielsen said this trending could affect some sites and should only be used directionally."
Source: Nielsen Online, reported by MarketingVox, 19th October 2009
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