The domain name and assets of Insure.com were sold for $16m

"Insure.com, Inc. (Nasdaq: NSUR)announced today that it has sold its Insure.com brand name and related mediaassets for $16 million in cash to QuinStreet, Inc. Insure.com, Inc. (the
Company) intends to change its corporate name to Life Quotes, Inc. and will continue its business under its Life Quotes and Consumer Insurance Guide brand names. The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic
partnerships.
The Company acquired the Insure.com name and website for $1.6 million in December 2001."
Source: Reuters, 9th October 2009