"65% of DVR owners, and 54% of digital cable VOD users, agree (8-10 on a 10 point scale) that they usually watch recorded DVR or on-Demand programs when there is nothing on regularly scheduled TV that they want to watch
In households that have both a DVR and are VOD users, 57% start by watching live TV -- in households that just have a DVR, 68% start with live TV
44% of DVR owners record five or fewer programs per week
85% would recommend their DVR service to a friend (8-10), and 77% highly rate their DVR (8-10)
68% of VOD users who also have a DVR agree (8-10) that their TV service is better because they have both services"
Source: Press release from Leichtman Research Inc, 10th September 2009
dentsu 2022 Media Trends
2 years ago
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