"[Mobile internet] Requests from the iPod Touch increased 3.4 times from November to December. iPod Touch requests increased from 18 million in July to 292 million in December.
Worldwide iPod Touch traffic increased 2.4 times in the 7 days after Christmas
compared to the 7 days before. In the US and UK, requests were 2.7 and 3.2 times
higher after Christmas."
Source: AdMob Mobile Metrics Report December 2008, page 3.
AdMob is a mobile ad server, which means that they put ads onto a selection of mobile web sites. When they talk about 'requests' they mean in effect page views, or traffic. So what they are saying is that mobile internet traffic from iPod Touches grew by a multiple of 3.4 between November and December 2008, and 2.4 times in the 7 days after Christmas.
dentsu 2022 Media Trends
2 years ago
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