"Speaking during a CES keynote in Las Vegas on Friday, Activision Publishing CEO Mike Griffith said that over the holidays, Guitar Hero III: Legends of Rock became the first single game ever to surpass $1 billion in sales. The game launched in the fall of 2007."
Source: Activision statement, January 2009, quoted by Edge Online, 9th January 2009
dentsu 2022 Media Trends
2 years ago
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