The Times managed to turn a profit while employing 1,600 journalists — an all-time high. Fourth-quarter digital advertising revenue increased 22.8 percent, while print advertising revenue decreased 10.2 percent. Digital advertising revenue was $103.4 million, or 53.9 percent of total advertising revenues, compared with $84.2 million, or 46.1 percent, in the fourth quarter of 2017, according to the company.
Those numbers, added to a newly robust Washington Post, a consistently profitable New Yorker and the erection of paywalls at sites across the vast reaches of the internet, point to a very simple lesson learned — people will pay for quality reporting, videos, personal writing and exclusive information."
Source: Techcrunch, 6th February 2019
Plus - 'More than 3.3m people pay for NYT digital services, inc news, crosswords and food apps'
"The New York Times Company generated more than $709 million in digital revenue last year, growing at a pace that suggests it will meet its stated goal of $800 million in digital sales by the end of 2020.
The results prompted the company to set another lofty target: “To grow our subscription business to more than 10 million subscriptions by 2025,” Mark Thompson, the chief executive, said in a statement announcing the company’s fourth-quarter financial results.
More than 3.3 million people pay for the company’s digital products, including its news, crossword and food apps, a 27 percent jump from 2017. The total number of paid subscriptions for digital and print reached 4.3 million, a high.
Online subscription revenue gained nearly 18 percent to reach $400 million in 2018, while digital advertising rose 8.6 percent, to $259 million. In the last three months of the year, digital subscription sales grew at a slower pace, about 9 percent, to $105 million. That slowdown was partly the result of an extra week in the fourth quarter of 2017 and partly the result of marketing efforts such as introductory discounts for online access. Those offers attract new readers who bring in less revenue — but the company expects many of them to become full subscribers over time."
Plus - 'More than 3.3m people pay for NYT digital services, inc news, crosswords and food apps'
"The New York Times Company generated more than $709 million in digital revenue last year, growing at a pace that suggests it will meet its stated goal of $800 million in digital sales by the end of 2020.
The results prompted the company to set another lofty target: “To grow our subscription business to more than 10 million subscriptions by 2025,” Mark Thompson, the chief executive, said in a statement announcing the company’s fourth-quarter financial results.
More than 3.3 million people pay for the company’s digital products, including its news, crossword and food apps, a 27 percent jump from 2017. The total number of paid subscriptions for digital and print reached 4.3 million, a high.
Online subscription revenue gained nearly 18 percent to reach $400 million in 2018, while digital advertising rose 8.6 percent, to $259 million. In the last three months of the year, digital subscription sales grew at a slower pace, about 9 percent, to $105 million. That slowdown was partly the result of an extra week in the fourth quarter of 2017 and partly the result of marketing efforts such as introductory discounts for online access. Those offers attract new readers who bring in less revenue — but the company expects many of them to become full subscribers over time."
Source: NYT, 6th February 2019
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