"Parks Associates today released a new whitepaper ahead of IBC, “Video’s Critical Path: Success at Web Speed,” that reports by the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone, an increase of nearly 55% from 2015. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60% of video consumption in early 2012 to 44% at the end of 2017. The whitepaper, sponsored by MediaKind, addresses these shifting trends and the impact of OTT video on the pay-TV ecosystem and the new opportunities available for pay-TV providers in this environment."
dentsu 2022 Media Trends
2 years ago
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