Amazon has over 120 own-label brands

"Amazon created its first private label brand in 2007, when it started selling bedding and bath products under the Pinzon line.
Since then, Amazon has added 125 other brands, according to TJI Research, which tracks Amazon's growth. The collection includes everything from paper towels and toilet paper under the name Presto! to T-shirts and shorts for kids labeled Spotted Zebra.
And Amazon is accelerating its private label strategy. It has introduced about six dozen brands in the past 18 months, according to a study by Evan Neufeld and Cooper Smith, analysts at research firm Gartner L2."

Source:  CNN, 8th October 2018