"The number of wireline broadband homes not subscribing to traditional multichannel in the US reached a new record high in the second quarter, according to a Kagan report.
Overall, an estimated 16.9 per cent of US occupied households were “broadband-only homes” in the second quarter, up nearly 3 percentage points year-over-year.
The boom in broadband-only homes is a boon for broadband ISPs. Assuming that the vast majority of those households fill their video needs with online services, this intimates an increase in data consumption."
dentsu 2022 Media Trends
2 years ago
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