Wednesday, 18 July 2018

More than a quarter of American clothing sales by value are online

"Online apparel sales accounted for 27.4% of overall U.S. apparel sales last year, up from 23.5% in 2016 and 20.7% in 2015, according to the most recent Internet Retailer Online Apparel Report published last week.
Apparel retailers dominated Internet Retailer’s 2018 Top 1000 list with 266 (more than any other category) making the list. That doesn’t include mass-merchant giants like Amazon (number one on that list) and Walmart (number three).
Many consumers say they like buying apparel online: 43.2% of respondents to a February survey of 2,535 U.S. consumers by said they prefer to shop for clothing in stores, while 26.9% prefer to shop only online and 29.9% said they prefer to shop both. But other research has found that more shoppers want to "try before they buy" clothing online."

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