96% of American households have a TV, 87% have a smartphone

"Smartphones continue their meteoric popularity and are now owned in 87 percent of U.S. homes, second only to televisions at 96 percent ownership, according to new Consumer Technology Association (CTA) research. CTA’s 20th Consumer Technology Ownership and Market Potential Study also shows that for the first time, the top three most-frequently owned tech products are now screen devices, as laptops – trailing only TVs and smartphones – reached their highest ownership level ever at 72 percent.
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Among new, emerging tech categories, smart speakers including the Amazon Echo and Google Home have nearly tripled in ownership rate to reach 22 percent of American households, making it one of the fastest-adopted technologies since tablets. Smartwatch adoption continues to grow, with 18 percent of U.S. households now owning at least one of the devices – an increase of six percentage points over last year. Additionally, ownership rates of drones and virtual reality (VR) headsets were measured at ten and 11 percent of households, respectively.
Consumers Remain Focused on The Big Screen
Next-gen screen technologies and the availability of larger screen sizes drove more U.S. consumers to buy technology in and around the TV. 4K Ultra High Definition televisions experienced the largest growth in household ownership rate, rising 15 percentage points year-over-year to reach 31 percent households ownership, and one in five (19 percent) households owns a TV with a screen size of 60 inches or bigger. Ownership of digital media streaming devices rose nine percentage points since last year to 45 percent of households."
Source:  Press release from the Consumer Technology Association, 25th June 2018