Monday, 23 April 2018

Teens in the US list Food, Beauty and Video Games as things they'd most like to spend money on

"Overall teen spending up 6% from fall and up 2% from a year ago.
Food, beauty and video games continue to dominate teen wallet.
Athletic cycle above historic average but streetwear cycle accelerates.
Teens opt for Snapchat and Instagram as Facebook stabilizes.
Spending & Shopping Behavior
Food reaccelerates as teens’ No. 1 spending category, returning to its 24% peak.
Male spending on video games reaches a new peak at 13%, closing in on fashion.
Beauty spending hit a new high for females at $368 per year led by skincare, up 18% year-over-year.
Department stores and legacy channels continue to shed share as online hits new highs.
Brand Preferences
Streetwear has seen the largest incremental gains led by Vans (No. 1 footwear brand) and Supreme (No. 7 apparel brand); 1990s revival underway with Champion and Tommy Hilfiger.
Nike mindshare declines; adidas is firmly No. 3 brand (14% share footwear, 6% apparel).
Ralph Lauren moves out of top-10 brand list for males, formerly a top-10 brand since 2002.
Intent to buy iPhone reaches a new high – 84% of Gen-Z will choose the iPhone next (compared to 82% last fall).
eBay mindshare declined to its lowest level recorded at 1.8%, compared to 3% in fall 2017."

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