Amazon 'isn't as appealing to Gen Z as to Millennials'

"Though Amazon’s retail stronghold continues to pose a threat to companies both large and small, there’s one demographic the e-commerce giant has yet to crack: Gen Z.
According to a report by Yes Lifecycle Marketing, Gen Z consumers, more than any other generation, choose to shop at other retailers besides Amazon, with 31 percent citing that they prefer the in-store shopping experience. Additionally, in a survey of whether individuals made a purchase on the platform in the last month, 79 percent of millennials reported they had, while just 62 percent of Gen Z said the same.
Ed Kennedy, senior director of commerce at Episerver, said Amazon isn’t appealing to experience-driven Gen Z shoppers, in large part because the platform’s main value proposition — namely convenience and cost — doesn’t speak to them. While older generations are busy managing careers and families, Gen Z has time and disposable income and is seeking unique retail experiences."

Source:  Glossy, 2nd April 2018