Monday, 26 February 2018 users generated more than 10m Winter Olympics interactions in first weekend

", the lip-synching video app with 60 million users, generated more than 10 million engagements during the first weekend of the Winter Olympics with broadcasts from social influencers Nia Sioux (@niasioux) and Ross Smith (@rosssmith) and the NBC Olympics channel (@nbcolympics), according to a news release. partnered with NBC Sports Group to provide new ways for fans to experience the games, which opened last week in Pyeongchang, South Korea.
NBC Olympics is feeding content daily to users, such as event highlights, behind-the-scenes footage and GIFs. is also urging users to engage in the Olympics experience using two in-app hashtag challenges created with NBC and U.S. athletes such as skier Mikaela Shiffrin, figure skater Nathan Chen and snowboarder Chloe Kim."
Source:  Mobile Marketer, 16th February 2018

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