"Marketers around the globe saw a 46% jump in in-app transactions last year, as shoppers continued to migrate toward mobile shopping platforms, according to a study by adtech firm Criteo.
North American retailers that offer a shopping app generate 67% of all e-commerce sales conducted on mobile devices, while in-app transactions make up two-thirds of mobile transactions for retailers that sell products in both an app and on a mobile site.
Shopping apps also had higher sales conversion rates of 21%, compared to the standard 6% on the mobile web. Retail categories with the highest share of mobile sales included sporting goods (44%), fashion/luxury (40%) and health/beauty (38%)."
dentsu 2022 Media Trends
2 years ago
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