"Data science and media technology company, 4C Insights, has unveiled that Stranger Things is closing in on Game of Thrones as the second season drew over three quarters of a million engagements across social media platforms (Facebook, Instagram, Twitter etc).
Most notable findings include:
The number of social media engagements rose from 148,063 the night before the premiere (October 26th) to a huge 750,409 on release day of the show on Netflix, with sentiment almost matching the opening night of the seventh season of Game of Thrones at 68 per cent.
Compared to the Game of Thrones premiere earlier this year, which raked in 1,114,152 social engagements, Stranger Things has a very strong following on social media for being in its infant stage and only on its second season.
Engagement on social media tailed off over the weekend to 181,749 by Sunday. Nevertheless, sentiment towards the highly anticipated show rose to 72 per cent (October 29th), indicating strong reviews from the audience, which had access to the entire season from Friday night."
Source: Advanced Television, 31st October 2017
dentsu 2022 Media Trends
2 years ago
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