Tuesday 7 March 2017

3/4 of the UK population sometimes use a connected device when watching TV

"Three-quarters of the British population use a connected device while watching TV, a trend that rises to 93% in the under 25 age range, according to a new report from Google that highlights the rise of smartphone adoption.
The Google Consumer Barometer Report, a five-year study that includes 625 thousand interviews with consumers around the world, finds that in the UK three in four people now use a smartphone, a number that has nearly doubled in five years. The average Briton uses 3.3 internet-connected devices.
The proportion of daily internet users has increased from 56% in 2012 to 68% today. What's more, the public increasingly looks to the internet when they need information, with 84% of consumers choosing the internet over other mediums.
But the rise of smartphone usage has not eclipsed the use of desktop; 65% of respondents said they access the internet the same amount on smartphone as computer. That’s almost twice as many as in 2012, when the number was 35%.
Two in five Britons use a computer, a tablet and a smartphone, compared to one in ten people five years ago. On average, the British use 3.4 internet-connected devices, an increase from 2.3 devices in 2012.
More than half of the British public prefer to do a task digitally is they have a choice; with half of smartphone users choosing their phone as an alarm clock. For one third of the public the smartphone is their primary source of news and music."

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