"Instagram has undergone more changes in the last year than during the previous five. We introduced Instagram Stories – a new way for businesses to share everyday moments – and the use of video exploded. We welcomed a new brand identity and the community grew to more than 600 million globally. At the same time, we were building a thriving business. We now have eight million businesses using business profiles, with the greatest adoption coming from the United States, Brazil, Indonesia, Russia and the United Kingdom. We also have more than one million active monthly advertisers. – up from 200,000 this time last year. And in the last month, over 120 million Instagrammers visited a website, received directions, called, emailed or direct-messaged to learn about a business."
dentsu 2022 Media Trends
2 years ago
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