It's time for my annual trends presentation.
This year it seemed to me that lots of what was happening and about to happen were comebacks - things that had been heralded a few years ago, but were finally hitting the mainstream, the most obvious being Augmented Reality, but also Live Video (remember webcams?), Web TV and more, which can all be said to have followed the Gartner Hype Cycle, and are now getting to the 'mainstream' stage.
& in the spirit of accountability, I also look at what happened to last year's trends. enjoy!
dentsu 2022 Media Trends
2 years ago
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