Netflix and Amazon account for nearly 2/3 of Western European SVOD subscriptions

"Netflix will remain the dominant force in Western European SVoD for the next five years, according to Digital TV Research. However, Amazon Video will provide a stiff challenge as the firm estimates that 15 Western European countries will offer Amazon Prime Video by end-2017.
Netflix’s share of Western European SVoD subscribers will fall from 51 per cent in 2015 to 47 per cent by 2021. However, Amazon’s share will grow from 14 per cent in 2015 to 21 per cent by 2021. So, these two companies control two-thirds of the region’s SVoD subs."

Source:  Advanced Television, 8th December 2016