Video accounts fo over 50% of BuzzFeed's revenue

"[V]ideo represents more than 50 percent of BuzzFeed’s total revenue, compared with 15 percent at the end of 2014. In the next two years, BuzzFeed expects that video will generate up to 75 percent of its advertising revenue, according to a person briefed on the company’s operations."
Source;  New York Times, 5th September 2016