The report also finds that the trend of binge-watching – viewing three or more program episodes at one sitting – is prevalent with 68 percent of consumers doing so today. In fact, 31 percent of Americans who binge-watch, do so at least once a week, led by Trailing Millennials, who binge watch more frequently than any other generation at 42 percent. The survey also notes that TV-dramas are the most popular television genre to binge-watch, commanding 54 percent of binge-watchers’ attention; a characteristic more pronounced among females. Additionally, 20 percent of Americans binge-watch comedies, with more being male.
Deloitte's "Digital Democracy Survey" compares and contrasts generational preferences of more than 2,000 consumers, ages 14 and older in the U.S., revealing significant technology, media, and telecommunications consumption trends, including attitudes and behavior toward advertising and social networks, mobile technologies, the Internet, and consumption preferences across platforms and devices."