Viewership peaked with 120.8 million viewers from 9:45-10 p.m. ET when Super Bowl MVP Tom Brady three two touchdown passes to put the Patriots on top.
The Super Bowl halftime show fronted by Katy Perry was also the highest on record (118.5 million viewers), about 3 million more than last year’s Bruno Mars concert on Fox.
NBC Sports Live Extra’s live stream of Super Bowl XLIX to desktops and tablets set Super Bowl records for average viewers per minute (800,000), concurrent users (1.3 million) and total minutes (213 million), according to Adobe Analytics.
Following post-game coverage, a special episode of “The Blacklist” earned series-high ratings (8.7 in 18-49, 26.5 million viewers overall). These are the best numbers for any entertainment telecast since last year’s Academy Awards on ABC, and this is the most-watched scripted telecast on NBC since the night of the “Friends” finale in May 2004.
This is the best delivery in both 18-49 and total viewers for a post-Super Bowl entertainment program since “The Voice” on NBC three years ago (16.3 rating in 18-49, 37.61 million viewers overall). The most recent drama to air after the game, CBS’ “Elementary” in 2013, averaged a 7.8 demo rating and 20.80 million total viewers."
Source: Variety, 2nd February 2015
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