Monday, 28 July 2014
The number of cinema screens in China grew by nearly 9,000 in 18 months
"Hollywood’s fascination with China is only just beginning. In the past year and a half since the end of 2012, the number of movie screens in China increased by more than the total number of screens in France, growing from 13,185 to 22,000, according to a report of the China Film Industry. Crucially, for the moment Chinese audiences are not too choosy. “The film market in China is like an experimental supermarket – with more and more racks but only one product” says Zhang Xiaobei, founder of a review programme on CCTV. “The viewers don’t care what they see as long as it’s a film. They’ll watch whatever is put in front of them.”"
Source: The FT, 26th July 2014