Better digital targeting helped Burberry grow sales 9% Y-o-Y

"Burberry has reported a quarterly sales hike of 9% to £370m compared to the same period last year, a figure driven by strong online sales and "more targeted marketing".
Underlying retail sales in the three months ending 30 June 2014 were up 17% compared to the same period last year, when sales were £339m.
Burberry attributed the strong performance - during a period it said was historically the smallest for retail - to digital’s ability to "outperform in all regions, reflecting more targeted marketing and continued strong customer response to services such as orders taken on iPads in-store and collect-in-store"."

Source:   Marketing Magazine, 10th July 2014