Friday, 6 December 2013

The Sun attracted 117,000 paying subscribers in 4 months

"The Sun has attracted 117,000 paying subscribers to its £2-a-week digital service Sun+ since erecting a paywall around its website on 1 August.
News UK's tabloid, the UK's biggest selling paper, reached 100,000 digital subscribers in four months – it took stablemates the Times and Sunday Times a year to reach the same level of paying customers after their online content went behind a paywall in 2010.
Analysts forecast that the Sun needed to attract at least 250,000 - and perhaps more than 350,000 - paying subscribers to Sun+ in order to cover the loss of online advertising and recoup the tens of millions of pounds forked out for deals including digital Premier League football highlights."

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