Researchers found that our love of interacting and sharing with others during TV shows has led eight in ten Brits to now use a phone, tablet or laptop to share their opinions online about the programme they are viewing.
Almost half also admitted to triple screening – watching TV at the same time as texting on a phone whilst playing on a tablet or laptop – GAME researchers found.
Reasons for the trend in multiple screening included 30% of people saying they were so busy felt the need to do all these things at once, while 36% admitted it’s down to the fact they get bored if they only watch TV.
The study of 2,000 Brits found that 79% regularly have evenings where they sit down in front of the TV with their phone, laptop or tablet also on their lap, with 46% saying they often operate two different gadgets at once whilst watching television. According to the data, around one in ten tweet about what’s on the TV, while 14% discuss the show with friends on Facebook.
As well as this, more than a third indulge in a spot of online shopping while watching TV, highlighting the increased popularity of easy online shopping apps on mobile devices, which can be easily operated when on the sofa watching TV."