Wednesday, 4 April 2012

Visitors arriving from Pinterest are more likely to spend than those arriving from other social channels

"Pinterest isn’t just driving record levels of traffic to the websites of retailers and publishers — it’s also driving sales, some early data indicates.
Wayfair (formerly CSN Stores), the second largest home goods retailer by revenue, has found that Pinterest referrals are more likely to make a purchase and spend more on average than visitors from other social channels.
Wayfair CEO Niraj Shah says that shoppers referred by Pinterest are more 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
The statistics are in some respects even more impressive when non-social channels are added in. On average, Pinterest referrals spend 70% more than visitors referred from non-social channels, including search. They are not, however, as likely to make a purchase as those referred by other channels.
Those statistics are averaged among Wayfair’s three home goods websites:, and, the latter of which is a daily deals site. Collectively, the three sites brought in $500 million in revenue last year. (Williams-Sonoma, the number one player in the category, posted revenues of $3.7 billion for fiscal 2011.)"

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