Tuesday, 12 July 2011

How affluent Europeans use their mobile phones

Click to enlarge

Note on methodology & sample - "EMS 2011 represents the highest-earning 13% of the population in 20 markets across Western and Central Europe. Refinements to the design of this, the 16th release of EMS, include consumption of media brands via mobile applications and mobile websites. This is the first year that an EMEA-wide set of data, combining results from Europe, the Middle East and Africa, has enabled at-a-glance comparisons between markets as diverse as the Czech Republic and Cameroon, mirroring the multi-region planning priorities of many advertisers. From next year, we’ll be including Turkey too."

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