"[...] the latest stats on virtual worlds offer another huge incentive to experiment, perhaps with more tempered expectations. The survey stats, from Lightspeed Research...
58% of social networkers play at least one embedded game (ie, FarmVille or Mafia Wars).
68% of those started playing within the last year.
29% are playing every day.
14% have spent money in a social game, in some fashion.
17% considered themselves "addicted" to an embedded game.
10% play more than two hours daily.
10% play more than 5 different social games.
And, perhaps most surprisingly: 55-64 year-olds are more active than 18-24 year-olds. "
Source: Lightspeed Research, reported by DigitalMusicNews, 13th September 12010