Mobile ad spend doubled in the UK in 2008

"The total figure for expenditure on mobile advertising in the UK reached a total of £28.6 million, an increase of 99.2% year on year.
The study further broke down this total:
- Paid-for-search advertising on the mobile internet accounts for £14.4 million, 50.2% of all mobile advertising spend
- Mobile display advertising – which includes banners, text links, tenancies pre/post roll and in-game – accounted for £14.2 million in 2008, 49.8% of all mobile advertising spend."
Source: IAB/PwC, cited by MobiAdNews, 12th May 2009