"From Q2 to Q3 2008, the number of Britons using mobile Internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based Internet (34.3 to 35.3 million Britons).
The mobile Internet audience has a higher concentration of younger users than PC-based Internet; 25% of mobile Internet consumers are aged 15-24 compared to 16% for PC-based consumers. Whilst, 23% of the PC-based Internet population is 55+, only 12% of the mobile Internet audience is"
Source: Nielsen Online, 24th November 2008
dentsu 2022 Media Trends
2 years ago
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