"A new analysis from record labels association the BPI reveals that 1 in every 10 songs (10.1%) streamed around the world is by a British artist. The UK’s share of global streaming is four times greater than its share of global GDP (2.2%)1, underlining the UK’s exceptional performance in music.
The BPI, which represents over 450 UK-based record labels, carried out the analysis based on the music charts of 14 major music markets2, which together account for around three quarters of global recorded music consumption. The 1 in 10 result highlights the extraordinary global influence of British music. The ease of accessing UK music via streaming services and worldwide promotion by labels means that more British artists are now connecting with more fans to build international careers. Music markets previously out of reach, notably in Asia, South America and Africa, are much more accessible thanks to streaming’s global reach and record labels’ digital marketing. Newly-signed artists can now also expect to have a more immediate international impact than previous generations."
Source: Press release from the BPI, 31st December 2020
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